Core team
Mitch Helten, CEO
Mitch Helten is the CEO of Core Business Platform, bringing more than 45 years of experience in transportation logistics management. As co-founder of SPI Logistics, he led one of North America's most successful third-party logistics firms. Mitch's expertise in business management, software development, and transportation systems drives CBP's innovative ecosystem, helping enterprises achieve cost-effective digital transformation.
Christian Huichaqueo, VP of Technology
Christian Huichaqueo, VP of Technology at Core Business Platform, brings extensive experience in telecommunications and software development. With a Bachelor's degree in Systems from Universidad Argentina de la Empresa, Christian excels in scalable computing solutions, system architecture, and business strategy. His expertise in managing global teams and delivering high-impact projects aligns perfectly with Core's mission to provide tailored, efficient digital transformation solutions.
Brad Zaytsoff, VP of Marketing
Brad Zaytsoff is passionate about helping businesses succeed through streamlined operations and digital transformation. With over 20 years of marketing experience, he’s committed to delivering solutions that drive growth and exceed customer expectations. At Core Business Platform, Brad focuses on understanding your needs and showcasing the innovations that will empower your business.
Our company
Core Business Platform builds cost-effective, user-friendly ecosystems tailored to your needs and designed to grow with your business. Headquartered in Vancouver, BC, Canada the CBPs ecosystem is an integration platform that can help businesses of all sizes in logistics, manufacturing and other industries achieve an easy and cost-efficient digital transformation, resulting in streamlined operations, better decision-making and secure data ownership.
When you work with Core, you get a team of skilled software experts who build custom solutions leveraging your existing software investments and augmenting them with tailored components built from the ground up to suit your business needs. We are committed to helping our clients succeed with innovative and flexible solutions to their data and business process challenges.
Core values
Honesty
We provide transparent, trustworthy service, ensuring clear communication and delivering on our promises.
Collaboration
We work hand-in-hand with our clients, fostering close partnerships to create tailored, effective solutions.
Innovation
We continuously evolve our technology and approaches to stay at the forefront of business integration solutions.
Persistence
We're committed to overcoming challenges and delivering results, no matter the complexity of the task.
Boldness
We confidently tackle new challenges, pushing boundaries to find innovative solutions for our clients.
Respect
We confidently tackle new challenges, pushing boundaries to find innovative solutions for our clients.